A trade secret is any information that gives your business an edge because your competitors do not have it: a process, a formula, source code, a customer list, a hard-won manufacturing tolerance. Unlike a patent, it can last forever – but only for as long as you actually keep it secret. Protection is earned by what you do, not by what you file.

Patent or trade secret? That question comes first
A patent trades full public disclosure for a 20-year right to exclude. A trade secret trades that monopoly for protection that can last indefinitely, so long as the secret holds. Disclose the wrong thing in a patent and you hand competitors your recipe; try to keep the wrong thing secret and a single reverse-engineered product ends your protection. The choice is strategic, and it is the first thing we work through with you – often the answer is a deliberate mix of both.
What trade secrets protect
If it is valuable because it is not known, and you can keep it that way, it can be a trade secret:
- Manufacturing processes, formulas, recipes, and tolerances
- Source code, models, training data, and algorithms you never publish
- Designs, tooling, and know-how that never leave the building
- Customer lists, pricing, supplier terms, and business methods
- Negative know-how – the expensive dead ends you already ruled out
How we protect it
Courts protect the secrets you took reasonable steps to protect, so the program has to exist before anything goes wrong. We build it as a practical system, sized to how your business actually runs:
- Confidentiality and invention-assignment agreements for employees, contractors, and vendors
- Access controls and need-to-know handling, so the secret is not sitting on every laptop
- Invention-capture, labeling, and documentation hygiene that makes the secret provable
- Onboarding and offboarding protocols – the departing-employee problem, handled before it happens
- Enforcement when a secret walks: injunctions and damages under the federal Defend Trade Secrets Act and the Wisconsin Uniform Trade Secrets Act
Where businesses get hurt: no written agreements, no access controls, and a departing employee with a thumb drive. Reasonable measures are the price of admission to a trade-secret claim – and they have to be in place before the breach, not drafted after it.